Northline Dental
Modern dental & orthodontic clinic concept built to dismantle healthcare anxiety through calm design.
Concept Notice: Independent concept project created by Crafted Web to demonstrate design and development capabilities. This is not commissioned client work.
Project Context & Brief
Northline Dental is a concept project addressing healthcare and clinic web design. Traditional medical websites often feel sterile or overwhelming; Northline replaces clutter with calming slate tones, clear doctor qualifications, upfront transparent pricing, and an accessible booking flow.
Design Objectives & Visual Language
Alleviate patient anxiety, establish clinical authority, and enable 3-step appointment scheduling with full WCAG 2.1 AA accessibility.
Families, urban professionals, and individuals seeking cosmetic orthodontic and preventive dentistry.
Calming slate grey (#71838D), crisp medical white, warm natural wood photography accents, and generous touch targets.
Key Features & Architectural Systems
Interactive service selection, practitioner choice, and time-slot booking mock.
Upfront breakdown of procedures, duration, recovery periods, and financing plans.
Accessible accordion system with full ARIA semantics and high-contrast indicators.
Visual walkthrough of treatment suites and sterilization technology.
Field & Form
Architecture & Spatial Design