Morrow Skin
Botanical skincare e-commerce concept with serene typography and ingredient-first storytelling.
Concept Notice: Independent concept project created by Crafted Web to demonstrate design and development capabilities. This is not commissioned client work.
Project Context & Brief
Morrow Skin is a self-initiated concept project demonstrating how Crafted Web builds serene, trust-building e-commerce websites. The interface focuses on ingredient provenance, clinical transparency, and a distraction-free shopping journey that performs smoothly across low-end mobile devices.
Design Objectives & Visual Language
Deliver an organic, tactile buying journey with clear scientific breakdowns and instant cart management.
Skincare enthusiasts seeking clean formulations, transparent sourcing, and ritualistic self-care products.
Soft sand and stone backdrops, amber bottle product photography, and clean Swiss typography.
Key Features & Architectural Systems
Interactive ingredient accordion displaying molecular purpose, sourcing origin, and clinical safety ratings.
Micro-animated slide out shopping bag with free shipping progress bar.
One-click filtering by skin concern (Hydration, Barrier Repair, Radiance).
Optimized raster compression ensuring instant rendering even on 3G cellular connections.
Northline Dental
Modern Healthcare & Clinic